Users are typically on their mobile phones when seeking local results. If you had to pick one area where mobile SEO and traditional SEO differ most, it would have to be location. And, while both are essential to building your brand and boosting your visibility, you should know the main differences between the two, so you can see their importance and work them into a single comprehensive digital marketing strategy. Mobile SEO differs from traditional SEO in several key ways. Now, you can expect that number to be much higher. In 2017, Google found that 40 percent of users preferred completing their entire shopping journey on mobile, from the research stage to making a purchase. And, while it looks like mobile is the preferred environment for pre-sale research, many users are also completing transactions via their on-the-go devices. What about sales? Mobile SEO can also boost them greatly, as Google found that most users research products and services on their smartphones or tablets before investing their money. Use mobile SEO to optimize for voice search, and you could grab a significant piece of a relatively untapped market. What makes voice search appealing to marketers and business owners? The fact that many businesses are still ignoring voice search despite its growth in popularity. And although voice search can be accessed in a desktop setting, it is much more likely to be used on a smartphone when someone is out and about and needs information quickly. What makes voice search so appealing to users? It is convenient and quicker than having to type in a query while staring at your phone. Mobile search is on the rise, and voice search is not far behind. Voice search is another area where the importance of mobile SEO is on display. What is mobile-first indexing? It is using a page’s mobile content instead of its desktop version to determine search engine ranking. In other words, most of your mobile SEO efforts should be aimed at ranking high on Google, and since the search engine switched to a mobile-first index, that indicates that you need to target smartphone and tablet users most. Need proof? In April 2022, SimilarWeb found that Google accounted for nearly 94 percent of the mobile search engine market. The tech giant is easily number one in the search engine landscape. While standard SEO is crucial, you must ensure your site is optimized for mobile, since statistics show that at least half of your potential visitors will probably come from that source.Īnother reason behind mobile SEO’s importance is Google. It looks to continue its domination over desktops well into the future as people increase their need to access information on the go. According to StatCounter, mobile usage took 58 percent of the market share in 2021. The primary reason why mobile SEO is so important is the significant shift towards web usage on smartphones and tablets. This can result in greater visibility, more visitors to your site, and increased sales and conversions, plus other benefits. By making your site mobile-friendly and optimized, you can gain better placement in the search engine results pages (SERPs). In short, you want your site to look, and perform, well on smaller devices, just as if it was being viewed on a laptop or desktop. Mobile SEO is the process of optimizing your website and ensuring it provides a solid user experience for visitors who view it through their smartphones or tablets. You can learn more about traditional SEO techniques by reading the following digital marketing guides: Today, we will explain what mobile SEO is and how it differs from traditional SEO, plus reveal some of its best practices and tools for implementation. But, since more users are accessing the web on their smartphones more than ever, mobile SEO is just as essential as its traditional counterpart. Implementing search engine optimization (SEO) techniques is crucial to ranking high on Google and other search engines so you can drive traffic, expand your brand’s reach, increase sales, and more.
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